The Modern Draper is a Men’s lifestyle store situated within the area of Beverley called North Bar. It is owned by partners Chris Terry and Lisa Brown. As you walk in it is clear to see that they wanted this to be more than just a premium men’s clothing store, and they want this to be more about the experience.
The high-street could be a daunting place for many independent shop owners but Chris is confident that his years of experience is what can set The Modern Draper apart from the rest. Chris, who is originally from Hull, got his first insight into the business of Fashion whilst working at L’Homme in Manchester. L’Homme was one of the first places outside London to stock Gaultier, Yamamoto and Comme Des Garcons. After his 3 years at L’Homme in Manchester, Chris moved home to Hull and opened up Evolution down Dagger lane, soon followed by Space, the more streetwear orientated fascia… But after five years of success, Brighton seemed like the right move to make. Chris worked as a buyer for Design-Lab, before managing womenswear brand Get Cutie. His final job was as Senior Account Manager for Original Penguin, a job he had for almost 12 years before moving back up to Hull to open The Modern Draper.
The move back up north coincided with the City of Culture and the buzz around the place meant Chris and Lisa knew they had they made the right move. As a couple they want The Modern Draper to be appealing to all, and they manage that. It isn’t daunting when you walk in like some high-end shops can be. You are greeted when you walk in and asked if you would like a coffee, of course, provided by another Hull independent The Blending Room. This is important for Chris and Lisa they want the shop to have what they call “ good old-fashioned customer service ” Chris thinks this is what makes independents stand out – the one-to-one service you receive.
The Modern Draper has a focus on globally-sourced Heritage Brands and contemporary collections, the story behind each product is something that really suits the aesthetic of Modern Draper. Design classics mixed in with the more fashion-forward seasonal lines mean that The Modern Draper can appeal to a diverse customer base. A big focus within the shop is the denim and workwear. Stocking brands that you wouldn’t find elsewhere within the area are really important to Chris, brands like Nudie Jeans, Lee 101, Vetra and Edwin. As the fashion focus of the consumer switches, people are becoming more aware of sustainability and this is something Chris is also aware of. Nudie Jeans, Lee, Oliver Spencer and Sandqvist are all companies that have used their company sustainability ethos to promote their products. Another sustainable brand stocked by The Modern Draper is Veja footwear. Veja’s trainers have fast become the trainer to have thanks to their design aesthetic and the companies sustainable and ethical business model.
Although The Modern Draper at the moment stocks a wide range of brands there are plans underway to expand into another unit in Beverley. The new location which is scheduled to open in time for Autumn 2019 will focus on the growing market of Outdoor Lifestyle, Sportswear and Streetwear. Stocking brands such as Dickies, Carhartt, Fjällräven, Best Company, Champion and Vans. The original Modern Draper store will then offer Denim, Heritage Brands, Workwear. Premium Footwear and Contemporary lifestyle labels such as Nigel Cabourn, Universal Works, Norse Projects, APC and Albam.
Words: Kizzy White
The Modern Draper
1 N Bar Within, Beverley HU17 8AP
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